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L’Oreal Gains on P&G in China

New products tied to TCM provide lift.

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By: TOM BRANNA

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Buoyed by personal care products that boast ingredients from Traditional Chinese Medicine, L’Oreal is gaining on Procter & Gamble in the fast-growing Chinese personal care market, which is expected to reach $34 billion this year, according to Euromonitor. At the same time, L’Oreal will focus its marketing efforts to men, who account for one of the fastest growing segments in China. The strategy is expected to boost L’Oreal’s sales in China more than 10% from las...

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